Cashmere Caveman
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Delivering clarity, performance and flair in one.
"The design team were innovative and allied extensive customer understanding with creative flair. The development team were highly competent and persevered in finding robust solutions to the most challenging aspects of the website build. This translated into a brand identity and online store that genuinely reflect who we are and what we stand for. The result not only looks exceptional and delivers clarity on the proposition, but also performs well for the user and is scalable."
Roddy Hamblin, General Manager)
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Challenge
Guy Ritchie's premium outdoor kitchen brand needed an identity as elemental as fire cooking itself: raw and refined in equal measure. It also needed an ecommerce platform that could translate that vision into a seamless international sales experience.
Strategy
Build the brand around a connection that felt true: the woodsman and the artisan. Primal appeal and premium craft, held together by the ritual of cooking over fire. The positioning idea, Rewilding Luxury, gave the brand a world to live in and a story to tell.
Identity
Tactile typography, a nature-inspired palette and cinematic photography created a rich sensory world full of warmth, texture and atmosphere. Every visual decision expressed the same feeling: something ancient, made beautifully.
Digital
A full Shopify build translated the brand into an immersive, conversion-focused ecommerce experience, designed for international sales, built for ongoing growth, and supported with continuous optimisation after launch.
Outcome
A brand that smells like woodsmoke and sells like a premium product.